Understanding Website Taxonomy

Posted by Salman Shaikh on Jan 24, 2014 5:45:30 AM

Understanding Website Taxonomy

This presentation depicts the importance of taxonomy for any e-commerce website and its impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website.

We have also performed a brief website taxonomy evaluation for a big online retailer from USA. You can also view this presentation on slideshare, here.

Tags: Product Conversion Rate Optimization

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