Infographic: Evolution of E-Commerce Over the Years

Posted by Himanshu Singh on Sep 27, 2018 10:38:40 AM
Within years of its creation, the internet completely transformed the consumer buying journey and continues to do so rapidly. But it is not random - there are trends. Studying this journey can help us predict and prepare for future disruptions. 
This infographic shows us how eCommerce and offline retail has evolved since the beginning of the internet.
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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Infographic: Journey of Content

Posted by Himanshu Singh on Aug 16, 2018 5:53:39 PM

Content creation is usually not a standalone event, using a fixed set of inputs. It is a journey, where new data generated at different stages are incorporated in creating different content pieces. Through this infographic, we map the journey of content creation through the various stages of a product. We also observe the different types of data generated by retailers and users, which serve as inputs and insights.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Evolution of eCommerce Data into Consumer Content

Posted by Himanshu Singh on Jul 31, 2018 5:41:42 PM

The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

5 Features a Quality Check System for Product Catalogs Need to Have

Posted by Himanshu Singh on Jun 8, 2018 11:57:27 AM

Today’s customers browsing e-commerce marketplaces demand consistent product information with the correct specifications. Incorrect information has far-reaching consequences, which we have highlighted in an earlier blog which you can read here. As a result, if you are conducting business online, you can no longer take a chance without a proper product catalog management system.

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Tags: eCommerce, Merchandising Operations, Product Conversion Rate Optimization

The Ultimate Guide to Optimize Checkout Process with Magento Commerce

Posted by Sandeep Shetane on Jun 8, 2018 11:50:48 AM

Converting a “shopper” to a “buyer” takes a little more than chopping off two letters. It calls for moving a mountain. The good part of the story is you at least know which mountain to move - the checkout process because that’s where the cart abandonment happens.

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Tags: eCommerce, Magento, Product Conversion Rate Optimization

Avoid the butterfly effect: 6 ways you can eliminate product information errors at source

Posted by Himanshu Singh on May 28, 2018 3:42:26 PM

E-Commerce is a chaotic space. More than hundred thousand websites, billions of products pages, and trillions of visits make it a huge, dynamic, and complex system. With components as whimsical as human visitors, large as neo-tech driven network architecture, and minute as product information, the system is as deterministic as unpredictable. You can assess the end result but can’t predict how the components coordinate with each other.

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Tags: eCommerce, eCommerce Trends & Insights, Product Conversion Rate Optimization

How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

Posted by Pralhad Tipnis on Mar 19, 2018 6:10:56 PM

It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. Read on to know more about creating an effective content marketing sales funnel.

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Tags: eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization

5 Content Types to boost your eCommerce Sales

Posted by Pralhad Tipnis on Feb 8, 2018 4:07:15 PM

U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due to bad product pages. Furthermore, 40% shoppers refunded their purchases due to poor product content.

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Tags: eCommerce, eCommerce Sales, eCommerce Operations, Merchandising Operations, eCommerce Content Strategy, Product Conversion Rate Optimization

Useful Magento Plugins for your Online Store

Posted by Somokanta Sharma on Feb 5, 2018 5:27:23 PM

Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their Magento store.

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Tags: Magento, Magento plugins, Product Conversion Rate Optimization

Athena Rule Engine - The system you need to win the eCommerce Content Battle

Posted by Carlsen Martin on Dec 7, 2017 3:43:16 PM

Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you got one up your sleeve, life in the digital space isn’t going to be a walk in the park. Lucky for you, we’ve got Athena Rule Engine — a versatile and adaptive software that you need in your war chest to be ahead of the competition.

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Tags: eCommerce, Content, Product Conversion Rate Optimization, Athena, Catalog

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