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Evolution of eCommerce Data into Consumer Content

Jul 31, 2018 8:11:42 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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5 Features a Quality Check System for Product Catalogs Need to Have

Jun 8, 2018 2:27:27 AM / by Himanshu Singh posted in eCommerce, Merchandising Operations, Product Conversion Rate Optimization

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Today’s customers browsing e-commerce marketplaces demand consistent product information with the correct specifications. Incorrect information has far-reaching consequences, which we have highlighted in an earlier blog which you can read here. As a result, if you are conducting business online, you can no longer take a chance without a proper product catalog management system.

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The Ultimate Guide to Optimize Checkout Process with Magento Commerce

Jun 8, 2018 2:20:48 AM / by Sandeep Shetane posted in eCommerce, Magento, Product Conversion Rate Optimization

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Converting a “shopper” to a “buyer” takes a little more than chopping off two letters. It calls for moving a mountain. The good part of the story is you at least know which mountain to move - the checkout process because that’s where the cart abandonment happens.

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Avoid the butterfly effect: 6 ways you can eliminate product information errors at source

May 28, 2018 6:12:26 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Product Conversion Rate Optimization

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E-Commerce is a chaotic space. More than hundred thousand websites, billions of products pages, and trillions of visits make it a huge, dynamic, and complex system. With components as whimsical as human visitors, large as neo-tech driven network architecture, and minute as product information, the system is as deterministic as unpredictable. You can assess the end result but can’t predict how the components coordinate with each other.

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How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

Mar 19, 2018 8:40:56 AM / by Pralhad Tipnis posted in eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization

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It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. Read on to know more about creating an effective content marketing sales funnel.

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5 Content Types to boost your eCommerce Sales

Feb 8, 2018 5:37:15 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Sales, eCommerce Operations, Merchandising Operations, eCommerce Content Strategy, Product Conversion Rate Optimization

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U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due to bad product pages. Furthermore, 40% shoppers refunded their purchases due to poor product content.

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Useful Magento Plugins for your Online Store

Feb 5, 2018 6:57:23 AM / by Somokanta Sharma posted in Magento, Magento plugins, Product Conversion Rate Optimization

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Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their Magento store.

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Get the Power of Athena Rule Engine to win the eCommerce Battle

Dec 7, 2017 5:13:16 AM / by Carlsen Martin posted in eCommerce, eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization

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Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you got one up your sleeve, life in the digital space isn’t going to be a walk in the park. Lucky for you, we’ve got Athena Rule Engine — a versatile and adaptive software that you need in your war chest to be ahead of the competition.

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Ever Wondered How to Create a Successful SEO Campaign? Here's How!

Oct 5, 2017 8:05:17 AM / by Carlsen Martin posted in Merchandising Operations, SEO, Product Conversion Rate Optimization

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If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you.

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How Artificial Intelligence is Helping Optimize E-commerce Content

Sep 5, 2017 3:04:53 AM / by Jagruti Joshi posted in eCommerce, eCommerce Trends & Insights, Content, Merchandising Operations, E-commerce Content, Product Conversion Rate Optimization

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The use of AI in writing content

The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that require human reasoning and creative thinking. Thus, we find it difficult to envision machines writing compelling content. However, the reality is that machines are already writing content and they are getting good at it. A popular example of artificial intelligence for content creation is Quill, an NLG platform developed by Chicago based company Narrative Science. Using Quill, you can automatically generate anything from stock market reports to sports articles.

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Digital Asset Management for Retailers & Brands - Capabilities & Benefits

Aug 28, 2017 2:33:06 AM / by Anurag Shah posted in Digital, Merchandising Operations, Digital asset management, Product Conversion Rate Optimization

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Digital asset management (DAM) is an effective solution for enterprises (retailers, brands, etc.) to store, organize, find, retrieve and share digital files. Maintaining consistency across multiple channels is always an issue that Brands and retailers face. DAM is a simple and easy solution to this problem. DAMs are quick to deploy and easy-to-use. It provides a centralized digital library to peers, employees, clients, contractors and any other key stakeholders, a controlled access to digital assets — including images, photos, creative files, video, audio, presentations, documents and more. Marketplace users can download the content and Images manually by signing in or with API integrations. This will boost collaboration by providing teams with a central hub to review, manage and share assets.

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Big Data’s Role in Personalization beyond Product Recommendations

Aug 14, 2017 7:36:33 AM / by Iksula posted in Merchandising Operations, Product Conversion Rate Optimization

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Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of the customers agree that their favorite retail brand understands them. These numbers are an indication that companies still don’t have a clear understanding of how they can create a truly ‘Personalized Experience’ for their customers.

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Make More Money by Leveraging Product Content

Aug 11, 2017 9:13:46 AM / by Pralhad Tipnis posted in Merchandising Operations, Product Conversion Rate Optimization

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Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision.

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Social networks’ Buy buttons aren’t working

Dec 26, 2016 12:46:57 AM / by Iksula posted in eCommerce Trends & Insights, Merchandising Operations, social media, Product Conversion Rate Optimization

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Most retailers don’t use Buy buttons, and even among those that do, few generate significant sales from them.

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Bounce rate: Is it costing you more than you think?

Jul 18, 2014 9:03:23 AM / by Harsha Bathija posted in eCommerce, Magento, Merchandising Operations, Product Conversion Rate Optimization

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Break through the jumble of web space and get your website noticed!

Bounce rate is a term that’s synonymous with e-commerce websites. It is used to calculate the number of customers who enter the site and leave without viewing other pages. If your website has a high bounce rate, chances are the posts are too much of a rant or the pop-up windows are too many. You need to create unique content and use professional quality pictures to get higher traffic. Here are some factors you need to look into to make your website stand-out from the clutter that’s already present.

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Top 5 Tips for your SEO Strategy to be Mobile Ready

Jun 11, 2014 7:07:13 AM / by Omkar Tivrekar posted in SEO, Product Conversion Rate Optimization

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It is hard to imagine going about your daily routine without a mobile phone today. From calls to messages, mails to entertainment and a lot more, smartphones, in particular have become the norm among people all over the world. A large percent of shopping searches and purchases are carried out on smartphones as well. This is one of the main reasons that more and more businesses are looking to cater to the smartphone using population. 

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10 Tips to Drive Sales on Your Website

May 28, 2014 2:54:57 AM / by Iksula posted in Product Conversion Rate Optimization

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Has traffic to your website dropped steadily and in a way you cannot understand? Could you drill down and discover why your bottom line and conversions are being hit?

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3 SEO activities you need to stop TODAY!

Jan 29, 2014 7:01:57 PM / by Deep Mehta posted in SEO, Product Conversion Rate Optimization

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So here's a list of top 3 SEO activities that seriously need to be stopped asap.

1. Forceful Social Bookmarking – Social Bookmarking is, according to me, the most widely exploited off-page SEO technique in the history of online marketing so far. No kidding. There are agencies which build you over a 1000 links every day on poor old stumbleupon.com or tumblr.com or any other “Top 20 Social Bookmarking sites” as they like to popularly call it. Just stop. For the love of God and every soul which once loved Stumble Upon or Tumblr or whatever, but today, finds them irrevocably polluted. Brotha, you’ve gotta stop. These links hardly get you any traffic and as far as “SBM helps crawl pages faster”, I’d say – “Are you living in the 90s?” Okay, 20 years is a big deal in online stratum and you know it.

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Understanding Website Taxonomy

Jan 23, 2014 7:15:30 PM / by Salman Shaikh posted in Product Conversion Rate Optimization

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This presentation depicts the importance of taxonomy for any e-commerce website and its impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website.

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How do I do SEO in 2014?

Jan 14, 2014 7:33:37 PM / by Deep Mehta posted in SEO, Product Conversion Rate Optimization

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Undoubtedly, the hottest query among everyone remotely associated with the online marketing segment remains “Is SEO dead?” Yes, it is.

Well, traditional-off page-gray hat-build 1000 links-SEO is dead, for sure. Having said that, on page SEO is still the boss. Obviously, because it involves implementing quality content on your website, seeding relevant keywords (seeding, not stuffing), properly interlinking your website for a smooth user experience and taking care of the hygiene HTML (geeky stuff).

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