Infographic: Evolution of E-Commerce Over the Years

Posted by Himanshu Singh on Sep 27, 2018 10:38:40 AM
Within years of its creation, the internet completely transformed the consumer buying journey and continues to do so rapidly. But it is not random - there are trends. Studying this journey can help us predict and prepare for future disruptions. 
 
This infographic shows us how eCommerce and offline retail has evolved since the beginning of the internet.
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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Infographic: Journey of Content

Posted by Himanshu Singh on Aug 16, 2018 5:53:39 PM

Content creation is usually not a standalone event, using a fixed set of inputs. It is a journey, where new data generated at different stages are incorporated in creating different content pieces. Through this infographic, we map the journey of content creation through the various stages of a product. We also observe the different types of data generated by retailers and users, which serve as inputs and insights.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Evolution of eCommerce Data into Consumer Content

Posted by Himanshu Singh on Jul 31, 2018 5:41:42 PM

The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Boost Your Team Productivity

Posted by Pralhad Tipnis on Jun 8, 2018 12:08:50 PM

Is your e-commerce business as successful as you thought it would be? If not, there’s no need to worry. It is not because your product or service offering is not good enough, if that were the case, you would be out of business. The more likely scenario is that you are not using all the tools available to make you and your team more productive.

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Tags: eCommerce, eCommerce Operations, Merchandising Operations

5 Features a Quality Check System for Product Catalogs Need to Have

Posted by Himanshu Singh on Jun 8, 2018 11:57:27 AM

Today’s customers browsing e-commerce marketplaces demand consistent product information with the correct specifications. Incorrect information has far-reaching consequences, which we have highlighted in an earlier blog which you can read here. As a result, if you are conducting business online, you can no longer take a chance without a proper product catalog management system.

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Tags: eCommerce, Merchandising Operations, Product Conversion Rate Optimization

How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

Posted by Pralhad Tipnis on Mar 19, 2018 6:10:56 PM

It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. Read on to know more about creating an effective content marketing sales funnel.

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Tags: eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization

5 Content Types to boost your eCommerce Sales

Posted by Pralhad Tipnis on Feb 8, 2018 4:07:15 PM

U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due to bad product pages. Furthermore, 40% shoppers refunded their purchases due to poor product content.

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Tags: eCommerce, eCommerce Sales, eCommerce Operations, Merchandising Operations, eCommerce Content Strategy, Product Conversion Rate Optimization

Ever Wondered How to Create a Successful SEO Campaign? Here's How!

Posted by Carlsen Martin on Oct 5, 2017 5:35:17 PM

If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you.

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Tags: Merchandising Operations, SEO, Product Conversion Rate Optimization

How Artificial Intelligence is Helping Optimize E-commerce Content

Posted by Jagruti Joshi on Sep 5, 2017 12:34:53 PM

The use of AI in writing content

The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that require human reasoning and creative thinking. Thus, we find it difficult to envision machines writing compelling content. However, the reality is that machines are already writing content and they are getting good at it. A popular example of artificial intelligence for content creation is Quill, an NLG platform developed by Chicago based company Narrative Science. Using Quill, you can automatically generate anything from stock market reports to sports articles.

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Tags: eCommerce, eCommerce Trends & Insights, Content, Merchandising Operations, E-commerce Content, Product Conversion Rate Optimization

Digital Asset Management for Retailers & Brands - Capabilities & Benefits

Posted by Anurag Shah on Aug 28, 2017 12:03:06 PM

Digital asset management (DAM) is an effective solution for enterprises (retailers, brands, etc.) to store, organize, find, retrieve and share digital files. Maintaining consistency across multiple channels is always an issue that Brands and retailers face. DAM is a simple and easy solution to this problem. DAMs are quick to deploy and easy-to-use. It provides a centralized digital library to peers, employees, clients, contractors and any other key stakeholders, a controlled access to digital assets — including images, photos, creative files, video, audio, presentations, documents and more. Marketplace users can download the content and Images manually by signing in or with API integrations. This will boost collaboration by providing teams with a central hub to review, manage and share assets.

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Tags: Digital, Merchandising Operations, Digital asset management, Product Conversion Rate Optimization

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