Peak performance is a boon and bane for online retailers. It’s the time when the coveted traffic spike hits a site and brutally tests its performance leaving the CTOs lose their sleep over 404. What do you do during the peak performance hours? Read on to find out your best plan of action for that sweet 12 hours.
The answer to “Why maintain?” is not a shocker, but here’re the top four reasons that we think will push you to discuss maintenance of your Magento site in the next meeting, seriously:
Our previous blog on Why You Should Upgrade to Magento 2? talks about the benefits of upgrading your existing Magento 1 eCommerce platform to Magento 2 - the latest. Hope you liked that and got super excited to upgrade. But, wait. Although you are ready, you stumble on the next big question - How do I go about it?
With the release of Magento 2, companies that are running their eCommerce websites and applications on Magento 1 are at a crossroad where they need to decide to either continue on their current path of using Magento 1 or upgrading to Magento 2 for their eCommerce solution.
Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their Magento store.
Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses.
As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers.
In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.
An ecommerce solutions provider must be able to help retailers exceed their customers’ expectations by making every touch point with the brand personalized, easy, and relevant. Customers, today, are looking for more than just online product information and an option to place orders on a website or mobile application. They are looking for a platform that facilitates seamless and healthy engagement with their favorite brands, and expression of their opinions and suggestions. Such an open and flexible ecommerce platform is the need of the hour for increasing customer satisfaction and increasing business revenue. A basic ecommerce solutions company must be able to offer fulfilment methods like ‘buy online’ and ‘pick up in store,’ so that customers are happy and keep coming back to the brand.
Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products at physical stores, raise queries and complaints on mobile devices, etc. It wouldn’t be wrong to say that technology has changed the meaning of shopping and all that it involves. In such a cutthroat competitive environment, retailers need to provide a seamless and unified experience across all channels. This is what the retail world calls Unified Omnichannel Commerce. This business model entails synergizing the various channels—mobile applications, websites, and physical stores—in a way that all of them share real-time data that can be accessed by retailers and consumers anywhere, anytime. While any trending business solution offers unending opportunities for staying ahead of the curve, there are challenges that tag along. And, Unified Omnichannel Commerce is not an exception to this.
No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters.
By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing out online because they simply aren’t holding any digital real estate.
Magento 2.0 is the most recommended e-commerce platform now that is used worldwide for developing e-commerce sites or online stores. There are several reasons that make this platform so popular among businesses interested in setting up an e-store. Here we present you some of the coolest facts about Magento 2.0 –
A string of high profile security breaches in the past few years – be it Target, Ebay, Sony or Ashley Madison – has made consumers very conscious of their online data. The current noise around FBI’s request for data from Apple also highlights the concerns of an increasingly security-conscious consumer. Any security breach can cause a huge loss of consumer trust and it is, therefore, of paramount importance that an online retailer actively works to protect its consumer’s data. Magento is one of the most popular eCommerce platforms, and its security features are top notch as the open source community continuously contributing to better it. However, there are some basic tips to help you improve your Magento eCommerce store’s security even further.
Break through the jumble of web space and get your website noticed!
Bounce rate is a term that’s synonymous with e-commerce websites. It is used to calculate the number of customers who enter the site and leave without viewing other pages. If your website has a high bounce rate, chances are the posts are too much of a rant or the pop-up windows are too many. You need to create unique content and use professional quality pictures to get higher traffic. Here are some factors you need to look into to make your website stand-out from the clutter that’s already present.
Magento is the world’s fastest-growing open Source eCommerce platform. In addition to being one of the first-movers to adopt this versatile solution, we are one of the first Implementation partners of Magento.
Oracle is widely used in all major store by the big merchants. Oracle Database provides data consistency across all platforms; and these database can be built according to client’s requirements. Oracle database offers flexible architecture for maximum versatility and performance.
Have you'll heard of the phrase 'you can like me, you can hate me, but you cannot ignore me.'
Well this definitely holds true for mobile optimization. Whether you think of it as a fruitful upgrade or an unnecessary spend, mobile optimization has become a must.
In a research conducted by Silverpop, worldwide tablet shipments are estimated to grow 70% in 2014 and increase by over 300% over a five year time from 2012 to 2017. Mobile phones will show nice 80% growth over the same five years and smartphones will capture a greater share of the market. PC shipments are forecasted to decline by 20% over five years.