Blog

Why Adobe Acquired Magento

Aug 8, 2018 2:55:44 AM / by DJ Basumatari posted in Magento, eCommerce, eCommerce Trends & Insights

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Reason's in the Past

Let’s travel some five years back when online shoppers started to become more demanding. They weren’t satisfied with the convenience alone - they wanted "experience". To serve them, the e-retailers introduced Omni channel using tools like Microsoft Dynamics 365 and IBM WebSphere.

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How to Make Your Magento Store GDPR Compliant

Jul 9, 2018 2:45:21 AM / by Abhishek Jain posted in Magento, eCommerce

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Conceived in 2012 and adopted in 2016, the General Data Protection Regulation (GDPR) is all about the protection of EU consumers’ data. Although most of the online sellers and retailers have updated their site to comply with the eight rights, the few who are still knee deep in pending development and documentation, are pushing the boundaries to get their acts together as the deadline to conform, 25 May 2018, has passed already.

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16 Must-Dos to Optimize the Performance of Your Magento Site

Jun 28, 2018 7:26:14 AM / by Sandeep Shetane posted in Magento, eCommerce

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If your website takes more than 3 seconds to load, you lose 25% of your visitor. Depressing? Yes. Hopeless? No. With some effort towards optimization, you can not only get that 25 % back on to your site but make them stay, explore and even purchase.

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A Comprehensive Guide on Magento Site Audit

Jun 8, 2018 2:41:42 AM / by Sandeep Shetane posted in Magento, eCommerce

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We all know the adage - better safe than sorry. But in most of the cases, when operational challenges start driving the business, under compulsion we leave our site vulnerable - security down, performance overlooked and health ignored. It’s unfortunate, but we get in the reactive mode and work on incidences that show up, staying completely oblivious to those that leech the system from deep within. And trust us, it’s the latter that takes the most toll.

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The Ultimate Guide to Optimize Checkout Process with Magento Commerce

Jun 8, 2018 2:20:48 AM / by Sandeep Shetane posted in Magento, eCommerce, Product Conversion Rate Optimization

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Converting a “shopper” to a “buyer” takes a little more than chopping off two letters. It calls for moving a mountain. The good part of the story is you at least know which mountain to move - the checkout process because that’s where the cart abandonment happens.

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14 Must-Do’s to Manage Your Site During Peak Performance

May 18, 2018 7:39:13 AM / by Abhishek Jain posted in Magento, eCommerce, Application Management

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Peak performance is a boon and bane for online retailers. It’s the time when the coveted traffic spike hits a site and brutally tests its performance leaving the CTOs lose their sleep over 404. What do you do during the peak performance hours? Read on to find out your best plan of action for that sweet 12 hours.

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10 Magento Maintenance Best Practices Every Site Should Follow

May 18, 2018 7:38:24 AM / by Abhishek Jain posted in Magento, eCommerce, Magento Maintenance

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The answer to “Why maintain?” is not a shocker, but here’re the top four reasons that we think will push you to discuss maintenance of your Magento site in the next meeting, seriously:

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4 Steps to Upgrade to Magento 2

May 10, 2018 6:38:56 AM / by Sandeep Shetane posted in Magento, eCommerce

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Our previous blog on Why You Should Upgrade to Magento 2? talks about the benefits of upgrading your existing Magento 1 eCommerce platform to Magento 2 - the latest. Hope you liked that and got super excited to upgrade. But, wait. Although you are ready, you stumble on the next big question - How do I go about it?

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Why Make the Move to Magento 2?

May 10, 2018 6:33:58 AM / by Rikin Shah posted in Magento, eCommerce

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With the release of Magento 2, companies that are running their eCommerce websites and applications on Magento 1 are at a crossroad where they need to decide to either continue on their current path of using Magento 1 or upgrading to Magento 2 for their eCommerce solution.

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Useful Magento Plugins for your Online Store

Feb 5, 2018 6:57:23 AM / by Somokanta Sharma posted in Magento, Magento plugins, Product Conversion Rate Optimization

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Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their Magento store.

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Why is captive website a critical part of a brand's eCommerce journey

Nov 21, 2017 4:51:10 AM / by Aditi Sharma posted in eCommerce, ecommerce consumer, ecommerce journey, eCommerce Operations, eCommerce Trends & Insights, Magento

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Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses.

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What You Need to Know about Responsive Website Design

Oct 31, 2017 9:02:45 AM / by Pralhad Tipnis posted in Drupal, Magento, Web Design, Website Design

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As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers.

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Comparison between eCommerce Platforms for Enterprises

Oct 12, 2017 5:55:47 AM / by Rikin Shah posted in eCommerce, eCommerce platforms, Magento

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In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.

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Choosing the Right eCommerce Technology Platform

Aug 28, 2017 2:01:05 AM / by Iksula posted in Drupal, eCommerce, Magento

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An ecommerce solutions provider must be able to help retailers exceed their customers’ expectations by making every touch point with the brand personalized, easy, and relevant. Customers, today, are looking for more than just online product information and an option to place orders on a website or mobile application. They are looking for a platform that facilitates seamless and healthy engagement with their favorite brands, and expression of their opinions and suggestions. Such an open and flexible ecommerce platform is the need of the hour for increasing customer satisfaction and increasing business revenue. A basic ecommerce solutions company must be able to offer fulfilment methods like ‘buy online’ and ‘pick up in store,’ so that customers are happy and keep coming back to the brand.

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Unified Omnichannel Commerce - Challenges & Opportunities

Aug 28, 2017 1:56:33 AM / by Abhishek Jain posted in eCommerce Operations, Magento, Omnichannel

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Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products at physical stores, raise queries and complaints on mobile devices, etc. It wouldn’t be wrong to say that technology has changed the meaning of shopping and all that it involves. In such a cutthroat competitive environment, retailers need to provide a seamless and unified experience across all channels. This is what the retail world calls Unified Omnichannel Commerce. This business model entails synergizing the various channels—mobile applications, websites, and physical stores—in a way that all of them share real-time data that can be accessed by retailers and consumers anywhere, anytime. While any trending business solution offers unending opportunities for staying ahead of the curve, there are challenges that tag along. And, Unified Omnichannel Commerce is not an exception to this.

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Tips to Improve Load Time and Speed of your E-commerce Platform

Aug 16, 2017 6:39:15 AM / by Somokanta Sharma posted in Drupal, eCommerce, eCommerce applications, Magento

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No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters.

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3 Reasons Your CEO Wants an Omni-channel Approach

Dec 12, 2016 6:33:50 AM / by Iksula posted in eCommerce Trends & Insights, Magento, omni-channel

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By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing out online because they simply aren’t holding any digital real estate.

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Should I Migrate to Magento?

Nov 22, 2016 5:25:21 AM / by Iksula posted in Magento

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When to Upgrade?

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Magento 2.0 - Important Facts To Know

Nov 22, 2016 5:19:37 AM / by Iksula posted in Magento

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Magento 2.0 is the most recommended e-commerce platform now that is used worldwide for developing e-commerce sites or online stores. There are several reasons that make this platform so popular among businesses interested in setting up an e-store. Here we present you some of the coolest facts about Magento 2.0 –

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Improving Security of your Magento eCommerce Store

Mar 1, 2016 6:29:50 AM / by Kazari Patra posted in eCommerce, Magento

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A string of high profile security breaches in the past few years – be it Target, Ebay, Sony or Ashley Madison – has made consumers very conscious of their online data. The current noise around FBI’s request for data from Apple also highlights the concerns of an increasingly security-conscious consumer. Any security breach can cause a huge loss of consumer trust and it is, therefore, of paramount importance that an online retailer actively works to protect its consumer’s data. Magento is one of the most popular eCommerce platforms, and its security features are top notch as the open source community continuously contributing to better it. However, there are some basic tips to help you improve your Magento eCommerce store’s security even further.

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