What SAP CX can do to transform your business

Posted by Rikin Shah on Oct 22, 2018 2:49:06 PM

Why Customer Experience?   

Customer Experience (CX) is at the center of each company’s agenda while deciding on their future business models, products and services, or marketing and promotions. With customers at the center of decision making, businesses are focussing on cultivating customer trust. The cultivation aligns a business with the needs of the customers and sets it on a true-growth path.                                               

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Tags: eCommerce, eCommerce Trends & Insights, SAP CX, hybris, SAP Customer Experience

Infographic: Evolution of E-Commerce Over the Years

Posted by Himanshu Singh on Sep 27, 2018 10:38:40 AM
Within years of its creation, the internet completely transformed the consumer buying journey and continues to do so rapidly. But it is not random - there are trends. Studying this journey can help us predict and prepare for future disruptions. 
 
This infographic shows us how eCommerce and offline retail has evolved since the beginning of the internet.
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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Infographic: Journey of Content

Posted by Himanshu Singh on Aug 16, 2018 5:53:39 PM

Content creation is usually not a standalone event, using a fixed set of inputs. It is a journey, where new data generated at different stages are incorporated in creating different content pieces. Through this infographic, we map the journey of content creation through the various stages of a product. We also observe the different types of data generated by retailers and users, which serve as inputs and insights.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Why Adobe Acquired Magento

Posted by DJ Basumatari on Aug 8, 2018 12:25:44 PM

Reason's in the Past

Let’s travel some five years back when online shoppers started to become more demanding. They weren’t satisfied with the convenience alone - they wanted "experience". To serve them, the e-retailers introduced Omni channel using tools like Microsoft Dynamics 365 and IBM WebSphere.

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Tags: eCommerce, eCommerce Trends & Insights, Magento

Evolution of eCommerce Data into Consumer Content

Posted by Himanshu Singh on Jul 31, 2018 5:41:42 PM

The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Avoid the butterfly effect: 6 ways you can eliminate product information errors at source

Posted by Himanshu Singh on May 28, 2018 3:42:26 PM

E-Commerce is a chaotic space. More than hundred thousand websites, billions of products pages, and trillions of visits make it a huge, dynamic, and complex system. With components as whimsical as human visitors, large as neo-tech driven network architecture, and minute as product information, the system is as deterministic as unpredictable. You can assess the end result but can’t predict how the components coordinate with each other.

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Tags: eCommerce, eCommerce Trends & Insights, Product Conversion Rate Optimization

7 Social Media Trends to watch out for in 2018

Posted by Pralhad Tipnis on Dec 1, 2017 2:53:48 PM

2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content.

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Tags: eCommerce Trends & Insights, social media

Why having your own website is critical to your brand's long-term eCommerce success

Posted by Aditi Sharma on Nov 21, 2017 3:21:10 PM

 

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Tags: eCommerce, ecommerce journey, eCommerce Trends & Insights, eCommerce Operations, Magento, ecommerce consumer

Innovations in the eCommerce Consumer Journey (Part 1) – The gritty origin story

Posted by Himanshu Singh on Nov 2, 2017 4:04:50 PM

Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.

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Tags: eCommerce, eCommerce Trends & Insights, ecommerce consumer

It’s Time for E-commerce Retailers to Socialize

Posted by Pralhad Tipnis on Oct 5, 2017 4:56:39 PM

As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B!

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Tags: eCommerce, eCommerce Trends & Insights, social media

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