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Why Adobe Acquired Magento

Aug 8, 2018 2:55:44 AM / by DJ Basumatari posted in eCommerce, eCommerce Trends & Insights, Magento

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Reason's in the Past

Let’s travel some five years back when online shoppers started to become more demanding. They weren’t satisfied with the convenience alone - they wanted "experience". To serve them, the e-retailers introduced Omni channel using tools like Microsoft Dynamics 365 and IBM WebSphere.

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Evolution of eCommerce Data into Consumer Content

Jul 31, 2018 8:11:42 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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Avoid the butterfly effect: 6 ways you can eliminate product information errors at source

May 28, 2018 6:12:26 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Product Conversion Rate Optimization

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E-Commerce is a chaotic space. More than hundred thousand websites, billions of products pages, and trillions of visits make it a huge, dynamic, and complex system. With components as whimsical as human visitors, large as neo-tech driven network architecture, and minute as product information, the system is as deterministic as unpredictable. You can assess the end result but can’t predict how the components coordinate with each other.

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7 Social Media Trends to watch out for in 2018

Dec 1, 2017 4:23:48 AM / by Pralhad Tipnis posted in eCommerce Trends & Insights, social media

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2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content.

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Why is captive website a critical part of a brand's eCommerce journey

Nov 21, 2017 4:51:10 AM / by Aditi Sharma posted in eCommerce, ecommerce journey, eCommerce Trends & Insights, eCommerce Operations, Magento, ecommerce consumer

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Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses.

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Innovations in the eCommerce Consumer Journey (Part 1) – The gritty origin story

Nov 2, 2017 6:34:50 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, ecommerce consumer

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Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.

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It’s Time for E-commerce Retailers to Socialize

Oct 5, 2017 7:26:39 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Trends & Insights, social media

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As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B!

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How Artificial Intelligence is Helping Optimize E-commerce Content

Sep 5, 2017 3:04:53 AM / by Jagruti Joshi posted in eCommerce, eCommerce Trends & Insights, Content, Merchandising Operations, E-commerce Content, Product Conversion Rate Optimization

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The use of AI in writing content

The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that require human reasoning and creative thinking. Thus, we find it difficult to envision machines writing compelling content. However, the reality is that machines are already writing content and they are getting good at it. A popular example of artificial intelligence for content creation is Quill, an NLG platform developed by Chicago based company Narrative Science. Using Quill, you can automatically generate anything from stock market reports to sports articles.

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Critical Factors that could Save Your Omni-channel Strategy from Failing

Jan 16, 2017 9:31:31 AM / by Abhishek Jain posted in eCommerce Trends & Insights, omni-channel

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The present day consumers are not only tech savvy but also hyper-connected. They use multiple channels to interact with a retailer and their purchase journey is more complex than ever. These highly empowered consumers seek personalized, consistent and holistic experience from all the channels. To meet the demand of these new age consumers, retailers are going beyond physical stores and tapping into the digital world to attract, engage, convert & retain consumers. This calls for the retailer to metamorphose from a brick-and-mortar presence to being omni-channel. While many retailers have already started implementing an omni-channel strategy, there are a few critical factors that could save it from failure.

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Five Predictions For Retail In 2017

Jan 5, 2017 8:28:06 AM / by Iksula posted in eCommerce Trends & Insights, omni-channel, Retail

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It’s the time of year when everyone is looking to set their expectations for the year ahead. For retail, 2017 promises more disruption ahead as retailers try to figure out the changing shopping behaviors they see from customers who are more digitally savvy than ever. Here is my take on five predictions for retail in 2017.

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Ecommerce Companies Sought-after Acquisition Targets

Dec 26, 2016 2:43:34 AM / by Iksula posted in eCommerce, eCommerce Trends & Insights, omni-channel

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2016 was a tough year for initial public offerings of venture-capital-backed eCommerce companies. However, it was a year of notable acquisitions of eCommerce companies by large retail chains and consumer product providers. Getting acquired has always been a primary exit strategy for eCommerce companies that have received funding from outside investors.

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Consumers open more than half of retailers’ emails on smartphones in Q3

Dec 26, 2016 2:17:48 AM / by Iksula posted in eCommerce Trends & Insights, Retail

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64% of retailers’ emails were opened on a mobile device in the third quarter—13% on tablets and 51% on smartphones—according to the new Experian Marketing Service “Quarterly Benchmark Report.” That’s up from 61% of retailers during the same period in 2015—11% on tablets and 50% on smartphones. Another 13% of emails were opened on tablets, while only 36% were opened on desktops.

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Small screens bring in big holiday sales

Dec 26, 2016 2:17:46 AM / by Iksula posted in eCommerce Trends & Insights

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Mobile devices are responsible for $24.55 billion in sales so far this holiday season, according to the Adobe Digital Insights unit of Adobe Inc. This data accounts for sales during Nov. 1-Dec. 20, based on aggregated data from 23.4 billion visits to retail websites. Adobe defines the holiday season as November and December.

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Rise of e-shopping, rise of counterfeit fashion

Dec 26, 2016 2:13:37 AM / by Iksula posted in eCommerce Trends & Insights

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The surge of online stores has made it easy for shoppers to buy products from across the globe. Designers, however, feel that while technology has helped the Indian fashion industry grow, there are a few downsides, including easy access to designs leading to plagiarism.

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Social networks’ Buy buttons aren’t working

Dec 26, 2016 12:46:57 AM / by Iksula posted in eCommerce Trends & Insights, Merchandising Operations, social media, Product Conversion Rate Optimization

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Most retailers don’t use Buy buttons, and even among those that do, few generate significant sales from them.

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India to See 45% Rise in Mobile Frauds by 2017: Study

Dec 13, 2016 7:31:22 AM / by Iksula posted in eCommerce Trends & Insights

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Rapid increase in the use of mobiles and the emergence of the internet has led to the evolution of cyberspace. According to a recent ASSOCHAM-EY joint study titled 'Strategic National Measures to Combat Cybercrime', mobile frauds are areas of great concern for companies as 40-45% of financial transactions are done via mobile devices and this threat is expected to grow to 60-65% by 2017 (approximately 45% rise).

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3 Reasons Your CEO Wants an Omni-channel Approach

Dec 12, 2016 6:33:50 AM / by Iksula posted in eCommerce Trends & Insights, Magento, omni-channel

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By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing out online because they simply aren’t holding any digital real estate.

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Ways to Exploit Big Data for eCommerce

Nov 22, 2016 5:35:16 AM / by Iksula posted in eCommerce, eCommerce Trends & Insights, eCommerce Operations

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Big Data has been increasingly used by eCommerce companies and this has become common these days. To stay competitive, the established eCommerce companies have started using extensive data sets that will help them to better understand their customers and thus provide better customer experience, product recommendations, and services that will be tailored for each individual. For most online stores, therefore, it is critical to use Big Data. However, primary questions are what tools to utilize and how much to spend on them.

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Top Five Omni-channel Retail Trends in India

Feb 18, 2016 6:49:36 AM / by Kazari Patra posted in eCommerce Trends & Insights, omni-channel, Retail

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Omni-channel is the new buzzword in the retail world - like eCommerce was a few years ago, and to a certain extent, Big Data was maybe a year ago. While eCommerce has already demonstrated its might, Big Data is starting to catch up, omni-channel remains largely uncomprehended by the retail industry in India. Having said that, it's likely to pick up pace rapidly and we foresee omni-channel retail trends like Mobility, Beacons, Personalization, Physical Stores, Fulfilment & Big Data (yes, another buzzword) changing the face of retail in India - yet again.

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Five Important eCommerce Trends to Watch for in 2016

Feb 3, 2016 7:00:03 AM / by Kazari Patra posted in eCommerce, eCommerce Trends & Insights

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It’s that time of the year when you take an account of the year gone by and make plans for the year ahead. That’s right. With already a month into the New Year, most of your business plans for 2016 might be ready keeping in mind what you were to able to accomplish in the past year. For some, 2016 may be just another year, but if you are in the eCommerce industry – things might get a little exciting this year. For you to make the most out of this year, we’ve listed down 5 important eCommerce trends to watch out for in 2016.

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