As business aim to implement a seamless omni-channel experience, the scale and complexity of content operations has increased exponentially. More verticals, more customization by category and more customer touch-points leads to content teams facing a bigger challenge than they are used to. Productivity and Profitability takes a hit.
Is your e-commerce business as successful as you thought it would be? If not, there’s no need to worry. It is not because your product or service offering is not good enough, if that were the case, you would be out of business. The more likely scenario is that you are not using all the tools available to make you and your team more productive.
It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. Read on to know more about creating an effective content marketing sales funnel.
U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due to bad product pages. Furthermore, 40% shoppers refunded their purchases due to poor product content.
Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products at physical stores, raise queries and complaints on mobile devices, etc. It wouldn’t be wrong to say that technology has changed the meaning of shopping and all that it involves. In such a cutthroat competitive environment, retailers need to provide a seamless and unified experience across all channels. This is what the retail world calls Unified Omnichannel Commerce. This business model entails synergizing the various channels—mobile applications, websites, and physical stores—in a way that all of them share real-time data that can be accessed by retailers and consumers anywhere, anytime. While any trending business solution offers unending opportunities for staying ahead of the curve, there are challenges that tag along. And, Unified Omnichannel Commerce is not an exception to this.
Big Data has been increasingly used by eCommerce companies and this has become common these days. To stay competitive, the established eCommerce companies have started using extensive data sets that will help them to better understand their customers and thus provide better customer experience, product recommendations, and services that will be tailored for each individual. For most online stores, therefore, it is critical to use Big Data. However, primary questions are what tools to utilize and how much to spend on them.
The invention of internet mobility has significantly changed the shopping pattern. Nowadays, it is possible to compare products and prices at the touch of a button. The consumers are more knowledgeable these days as they are always connected through their mobility devices. Due to this, there has been an increase in the expectations related to shopping choices, product availability and consumer experience. A survey was conducted recently which showed that 73% of the consumers believed they were more informed than the salesman in the stores.