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Why is captive website a critical part of a brand's eCommerce journey

Nov 21, 2017 4:51:10 AM / by Aditi Sharma posted in eCommerce, ecommerce journey, eCommerce Trends & Insights, eCommerce Operations, Magento, ecommerce consumer

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Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses.

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Innovations in the eCommerce Consumer Journey (Part 1) – The gritty origin story

Nov 2, 2017 6:34:50 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, ecommerce consumer

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Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.

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