Feature Bullets in Product Content - See how they improve conversion rates

Posted by Pralhad Tipnis on Jul 24, 2019 1:30:54 PM

Executive Summary

  • While descriptions help in SEO, consumers often skip products based on just title and images
  • Feature Bullets can provide an edge here - keep consumers hooked and lead them to read the full product content
  • Well-written bullets can become the hallmark of your product content and a USP of your website 
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Tags: eCommerce, Content, Athena, Catalog

Athena Rule Engine - Iksula's Content QA Solution, now enterprise ready

Posted by Pralhad Tipnis on Jun 28, 2019 6:24:38 PM

Executive Summary

  • Content Operations pose a host of challenges for large enterprises - multiple channels, teams, content systems
  • Ensuring content is accurate, correct in grammar, formatting and brand tone is a humongous challenge
  • What large enterprises need is not just a QA tool, but a platform - integrated with multiple systems, which can handle multiple teams and large volumes


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Tags: eCommerce, Content, Athena, Catalog

3 smart ways to optimize your eCommerce Product Photography Costs

Posted by Pralhad Tipnis on May 27, 2019 3:09:48 PM

Executive Summary

  • Generating quality product images doesn't need expensive production values - it needs the right post-production support
  • Using a few simple tricks, you can minimize re-shoots and avoid repetitive shoots of similar/related products
  • An experience post-production team can handle the rest, and ring in major savings (especially at scale)


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Tags: eCommerce, Product Photography, Post-production, Imaging

Are you leaving 9% of your eCommerce revenue on the table?

Posted by Darshan Patodi on Apr 25, 2019 12:15:55 PM

eCommerce is fueling consumer demand every year. Enterprises & brands have started to leverage this opportunity and are investing significant time & resources on it. Across most consumer brands, eCommerce marketing & sales teams are busy preparing for marketing campaigns - End of Season sales, Holidays and festivals (New year, Black Friday, Ramadan etc.). A lot of effort is put in planning - sale days, discounts percentages, inventory inwards, marketing spends. Everything gets sale focused. And given the extensive planning and aggressive pricing – top line sales numbers often shoot through the roof.

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Tags: eCommerce, Finance, Consumer Brand, Accounting

What SAP CX can do to transform your business

Posted by Rikin Shah on Oct 22, 2018 2:49:06 PM

Why Customer Experience?   

Customer Experience (CX) is at the center of each company’s agenda while deciding on their future business models, products and services, or marketing and promotions. With customers at the center of decision making, businesses are focussing on cultivating customer trust. The cultivation aligns a business with the needs of the customers and sets it on a true-growth path.                                               

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Tags: eCommerce, eCommerce Trends & Insights, SAP CX, hybris, SAP Customer Experience

Infographic: Evolution of E-Commerce Over the Years

Posted by Himanshu Singh on Sep 27, 2018 10:38:40 AM
Within years of its creation, the internet completely transformed the consumer buying journey and continues to do so rapidly. But it is not random - there are trends. Studying this journey can help us predict and prepare for future disruptions. 
This infographic shows us how eCommerce and offline retail has evolved since the beginning of the internet.
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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Infographic: Journey of Content

Posted by Himanshu Singh on Aug 16, 2018 5:53:39 PM

Content creation is usually not a standalone event, using a fixed set of inputs. It is a journey, where new data generated at different stages are incorporated in creating different content pieces. Through this infographic, we map the journey of content creation through the various stages of a product. We also observe the different types of data generated by retailers and users, which serve as inputs and insights.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Why Adobe Acquired Magento

Posted by DJ Basumatari on Aug 8, 2018 12:25:44 PM

Reason's in the Past

Let’s travel some five years back when online shoppers started to become more demanding. They weren’t satisfied with the convenience alone - they wanted "experience". To serve them, the e-retailers introduced Omni channel using tools like Microsoft Dynamics 365 and IBM WebSphere.

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Tags: eCommerce, eCommerce Trends & Insights, Magento

Evolution of eCommerce Data into Consumer Content

Posted by Himanshu Singh on Jul 31, 2018 5:41:42 PM

The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

The Ultimate Drupal Site Audit Checklist

Posted by Avinash Gianani on Jul 25, 2018 6:01:15 PM

Your website needs to grow, securely. Therefore, even if it’s built on the born-secured Drupal stack, you have to keep one eye on its performance and the other on its stability. It implies you have to run a regular check on the three aspects - security, performance, and stability - to ensure your site is maintained properly. In brief you have to run a site audit regularly, without waiting for the signs of delay.

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Tags: Drupal, eCommerce

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