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Athena Rule Engine - Iksula's very own Content Quality Solution, now enterprise ready

Jun 28, 2019 6:24:38 PM / by Pralhad Tipnis posted in eCommerce, Content, Athena, Catalog

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Executive Summary:

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3 Ways to optimize your eCommerce Product Photography Costs (without compromising on quality)

May 27, 2019 3:09:48 PM / by Pralhad Tipnis posted in eCommerce, Product Photography, Post-production, Imaging

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  • Generating quality product images doesn't need expensive production values - it needs the right post-production support
  • Using a few simple tricks, you can minimize re-shoots and avoid repetitive shoots of similar/related products
  • An experience post-production team can handle the rest, and ring in major savings (especially at scale)

 

51% of users prefer to shop online on e-commerce marketplaces. That still leaves a significant number of people preferring brick and mortar stores. And who can blame them? We all want to be absolutely sure before spending our hard-earned money. The reassurance of touch-and-feel experiences can still outweigh the other (sizable) benefits of eCommerce.

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Are you leaving 9% of your eCommerce revenue on the table?

Apr 25, 2019 12:15:55 PM / by Darshan Patodi posted in eCommerce, Finance, Consumer Brand, Accounting

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eCommerce is fueling consumer demand every year. Enterprises & brands have started to leverage this opportunity and are investing significant time & resources on it. Across most consumer brands, eCommerce marketing & sales teams are busy preparing for marketing campaigns - End of Season sales, Holidays and festivals (New year, Black Friday, Ramadan etc.). A lot of effort is put in planning - sale days, discounts percentages, inventory inwards, marketing spends. Everything gets sale focused. And given the extensive planning and aggressive pricing – top line sales numbers often shoot through the roof.

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What SAP CX can do to transform your business

Oct 22, 2018 2:49:06 PM / by Rikin Shah posted in eCommerce, eCommerce Trends & Insights, SAP CX, hybris, SAP Customer Experience

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Why Customer Experience?   

Customer Experience (CX) is at the center of each company’s agenda while deciding on their future business models, products and services, or marketing and promotions. With customers at the center of decision making, businesses are focussing on cultivating customer trust. The cultivation aligns a business with the needs of the customers and sets it on a true-growth path.                                               

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Infographic: Evolution of E-Commerce Over the Years

Sep 27, 2018 10:38:40 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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Within years of its creation, the internet completely transformed the consumer buying journey and continues to do so rapidly. But it is not random - there are trends. Studying this journey can help us predict and prepare for future disruptions. 
 
This infographic shows us how eCommerce and offline retail has evolved since the beginning of the internet.
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Infographic: Journey of Content

Aug 16, 2018 5:53:39 PM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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Content creation is usually not a standalone event, using a fixed set of inputs. It is a journey, where new data generated at different stages are incorporated in creating different content pieces. Through this infographic, we map the journey of content creation through the various stages of a product. We also observe the different types of data generated by retailers and users, which serve as inputs and insights.

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Why Adobe Acquired Magento

Aug 8, 2018 12:25:44 PM / by DJ Basumatari posted in eCommerce, eCommerce Trends & Insights, Magento

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Reason's in the Past

Let’s travel some five years back when online shoppers started to become more demanding. They weren’t satisfied with the convenience alone - they wanted "experience". To serve them, the e-retailers introduced Omni channel using tools like Microsoft Dynamics 365 and IBM WebSphere.

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Evolution of eCommerce Data into Consumer Content

Jul 31, 2018 5:41:42 PM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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The Ultimate Drupal Site Audit Checklist

Jul 25, 2018 6:01:15 PM / by Avinash Gianani posted in Drupal, eCommerce

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Your website needs to grow, securely. Therefore, even if it’s built on the born-secured Drupal stack, you have to keep one eye on its performance and the other on its stability. It implies you have to run a regular check on the three aspects - security, performance, and stability - to ensure your site is maintained properly. In brief you have to run a site audit regularly, without waiting for the signs of delay.

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12 Ways to Keep Your Drupal Site Optimized

Jul 19, 2018 10:56:03 AM / by Pratik Mehta posted in Drupal, eCommerce

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Drupal is a leading CMS that is being used to design various government, public and private websites. When it comes to business, many organizations prefer Drupal for its high scalability, security and performance. However, to maintain the standard of your Drupal site and offer your visitors a satisfying experience you have to optimize the performance of your site. Here is a list of to-dos to get you going:

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How to Make Your Magento Store GDPR Compliant

Jul 9, 2018 12:15:21 PM / by Abhishek Jain posted in eCommerce, Magento

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Conceived in 2012 and adopted in 2016, the General Data Protection Regulation (GDPR) is all about the protection of EU consumers’ data. Although most of the online sellers and retailers have updated their site to comply with the eight rights, the few who are still knee deep in pending development and documentation, are pushing the boundaries to get their acts together as the deadline to conform, 25 May 2018, has passed already.

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All You Need To Know About Drupal Site Maintenance

Jul 9, 2018 12:14:24 PM / by Mehul Shah posted in Drupal, eCommerce

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You want your apartment spic and span. After all you live there. Follow the same for your website. That’s where your business resides. In this article, we have gathered the best practices for maintaining your Drupal site so that it shines like a new penny, even after decades of operation. 

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9 Ways to Make Your Drupal Site GDPR Compliant

Jul 9, 2018 12:13:26 PM / by Abhishek Jain posted in Drupal, eCommerce

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Conceived in 2012 and adopted in 2016, the General Data Protection Regulation (GDPR) is all about the protection of EU consumers’ data. Although most of the online sellers and retailers have updated their site to comply with the eight rights, the few who are still knee deep in pending development and documentation, are pushing the boundaries to get their acts together as the deadline to conform, 25 May 2018, has passed already.

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16 Must-Dos to Optimize the Performance of Your Magento Site

Jun 28, 2018 4:56:14 PM / by Sandeep Shetane posted in eCommerce, Magento

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If your website takes more than 3 seconds to load, you lose 25% of your visitor. Depressing? Yes. Hopeless? No. With some effort towards optimization, you can not only get that 25 % back on to your site but make them stay, explore and even purchase.

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A Comprehensive Guide on Magento Site Audit

Jun 8, 2018 12:11:42 PM / by Sandeep Shetane posted in eCommerce, Magento

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We all know the adage - better safe than sorry. But in most of the cases, when operational challenges start driving the business, under compulsion we leave our site vulnerable - security down, performance overlooked and health ignored. It’s unfortunate, but we get in the reactive mode and work on incidences that show up, staying completely oblivious to those that leech the system from deep within. And trust us, it’s the latter that takes the most toll.

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Boost Your Team Productivity

Jun 8, 2018 12:08:50 PM / by Pralhad Tipnis posted in eCommerce, eCommerce Operations, Merchandising Operations

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Is your e-commerce business as successful as you thought it would be? If not, there’s no need to worry. It is not because your product or service offering is not good enough, if that were the case, you would be out of business. The more likely scenario is that you are not using all the tools available to make you and your team more productive.

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5 Features a Quality Check System for Product Catalogs Need to Have

Jun 8, 2018 11:57:27 AM / by Himanshu Singh posted in eCommerce, Merchandising Operations, Product Conversion Rate Optimization

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Today’s customers browsing e-commerce marketplaces demand consistent product information with the correct specifications. Incorrect information has far-reaching consequences, which we have highlighted in an earlier blog which you can read here. As a result, if you are conducting business online, you can no longer take a chance without a proper product catalog management system.

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The Ultimate Guide to Optimize Checkout Process with Magento Commerce

Jun 8, 2018 11:50:48 AM / by Sandeep Shetane posted in eCommerce, Magento, Product Conversion Rate Optimization

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Converting a “shopper” to a “buyer” takes a little more than chopping off two letters. It calls for moving a mountain. The good part of the story is you at least know which mountain to move - the checkout process because that’s where the cart abandonment happens.

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Avoid the butterfly effect: 6 ways you can eliminate product information errors at source

May 28, 2018 3:42:26 PM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Product Conversion Rate Optimization

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E-Commerce is a chaotic space. More than hundred thousand websites, billions of products pages, and trillions of visits make it a huge, dynamic, and complex system. With components as whimsical as human visitors, large as neo-tech driven network architecture, and minute as product information, the system is as deterministic as unpredictable. You can assess the end result but can’t predict how the components coordinate with each other.

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14 Must-Do’s to Manage Your Site During Peak Performance

May 18, 2018 5:09:13 PM / by Abhishek Jain posted in eCommerce, Magento, Application Management

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Peak performance is a boon and bane for online retailers. It’s the time when the coveted traffic spike hits a site and brutally tests its performance leaving the CTOs lose their sleep over 404. What do you do during the peak performance hours? Read on to find out your best plan of action for that sweet 12 hours.

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