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14 Must-Do’s to Manage Your Site During Peak Performance

May 18, 2018 7:39:13 AM / by Abhishek Jain posted in eCommerce, Magento, Application Management

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Peak performance is a boon and bane for online retailers. It’s the time when the coveted traffic spike hits a site and brutally tests its performance leaving the CTOs lose their sleep over 404. What do you do during the peak performance hours? Read on to find out your best plan of action for that sweet 12 hours.

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10 Magento Maintenance Best Practices Every Site Should Follow

May 18, 2018 7:38:24 AM / by Abhishek Jain posted in eCommerce, Magento, Magento Maintenance

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The answer to “Why maintain?” is not a shocker, but here’re the top four reasons that we think will push you to discuss maintenance of your Magento site in the next meeting, seriously:

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4 Steps to Upgrade to Magento 2

May 10, 2018 6:38:56 AM / by Sandeep Shetane posted in eCommerce, Magento

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Our previous blog on Why You Should Upgrade to Magento 2? talks about the benefits of upgrading your existing Magento 1 eCommerce platform to Magento 2 - the latest. Hope you liked that and got super excited to upgrade. But, wait. Although you are ready, you stumble on the next big question - How do I go about it?

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Why Make the Move to Magento 2?

May 10, 2018 6:33:58 AM / by Rikin Shah posted in eCommerce, Magento

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With the release of Magento 2, companies that are running their eCommerce websites and applications on Magento 1 are at a crossroad where they need to decide to either continue on their current path of using Magento 1 or upgrading to Magento 2 for their eCommerce solution.

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5 Content Types to boost your eCommerce Sales

Feb 8, 2018 5:37:15 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Sales, eCommerce Operations, Merchandising Operations, eCommerce Content Strategy, Product Conversion Rate Optimization

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U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due to bad product pages. Furthermore, 40% shoppers refunded their purchases due to poor product content.

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Get the Power of Athena Rule Engine to win the eCommerce Battle

Dec 7, 2017 5:13:16 AM / by Carlsen Martin posted in eCommerce, eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization

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Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you got one up your sleeve, life in the digital space isn’t going to be a walk in the park. Lucky for you, we’ve got Athena Rule Engine — a versatile and adaptive software that you need in your war chest to be ahead of the competition.

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Why is captive website a critical part of a brand's eCommerce journey

Nov 21, 2017 4:51:10 AM / by Aditi Sharma posted in eCommerce, ecommerce journey, eCommerce Trends & Insights, eCommerce Operations, Magento, ecommerce consumer

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Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses.

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Innovations in the eCommerce Consumer Journey (Part 1) – The gritty origin story

Nov 2, 2017 6:34:50 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, ecommerce consumer

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Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.

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Comparison between eCommerce Platforms for Enterprises

Oct 12, 2017 5:55:47 AM / by Rikin Shah posted in eCommerce, eCommerce platforms, Magento

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In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.

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It’s Time for E-commerce Retailers to Socialize

Oct 5, 2017 7:26:39 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Trends & Insights, social media

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As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B!

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How Artificial Intelligence is Helping Optimize E-commerce Content

Sep 5, 2017 3:04:53 AM / by Jagruti Joshi posted in eCommerce, eCommerce Trends & Insights, Content, Merchandising Operations, E-commerce Content, Product Conversion Rate Optimization

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The use of AI in writing content

The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that require human reasoning and creative thinking. Thus, we find it difficult to envision machines writing compelling content. However, the reality is that machines are already writing content and they are getting good at it. A popular example of artificial intelligence for content creation is Quill, an NLG platform developed by Chicago based company Narrative Science. Using Quill, you can automatically generate anything from stock market reports to sports articles.

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Choosing the Right eCommerce Technology Platform

Aug 28, 2017 2:01:05 AM / by Iksula posted in Drupal, eCommerce, Magento

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An ecommerce solutions provider must be able to help retailers exceed their customers’ expectations by making every touch point with the brand personalized, easy, and relevant. Customers, today, are looking for more than just online product information and an option to place orders on a website or mobile application. They are looking for a platform that facilitates seamless and healthy engagement with their favorite brands, and expression of their opinions and suggestions. Such an open and flexible ecommerce platform is the need of the hour for increasing customer satisfaction and increasing business revenue. A basic ecommerce solutions company must be able to offer fulfilment methods like ‘buy online’ and ‘pick up in store,’ so that customers are happy and keep coming back to the brand.

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Tips to Improve Load Time and Speed of your E-commerce Platform

Aug 16, 2017 6:39:15 AM / by Somokanta Sharma posted in Drupal, eCommerce, eCommerce applications, Magento

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No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters.

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Ecommerce Companies Sought-after Acquisition Targets

Dec 26, 2016 2:43:34 AM / by Iksula posted in eCommerce, eCommerce Trends & Insights, omni-channel

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2016 was a tough year for initial public offerings of venture-capital-backed eCommerce companies. However, it was a year of notable acquisitions of eCommerce companies by large retail chains and consumer product providers. Getting acquired has always been a primary exit strategy for eCommerce companies that have received funding from outside investors.

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Ways to Exploit Big Data for eCommerce

Nov 22, 2016 5:35:16 AM / by Iksula posted in eCommerce, eCommerce Trends & Insights, eCommerce Operations

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Big Data has been increasingly used by eCommerce companies and this has become common these days. To stay competitive, the established eCommerce companies have started using extensive data sets that will help them to better understand their customers and thus provide better customer experience, product recommendations, and services that will be tailored for each individual. For most online stores, therefore, it is critical to use Big Data. However, primary questions are what tools to utilize and how much to spend on them.

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Improving Security of your Magento eCommerce Store

Mar 1, 2016 6:29:50 AM / by Kazari Patra posted in eCommerce, Magento

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A string of high profile security breaches in the past few years – be it Target, Ebay, Sony or Ashley Madison – has made consumers very conscious of their online data. The current noise around FBI’s request for data from Apple also highlights the concerns of an increasingly security-conscious consumer. Any security breach can cause a huge loss of consumer trust and it is, therefore, of paramount importance that an online retailer actively works to protect its consumer’s data. Magento is one of the most popular eCommerce platforms, and its security features are top notch as the open source community continuously contributing to better it. However, there are some basic tips to help you improve your Magento eCommerce store’s security even further.

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Five Important eCommerce Trends to Watch for in 2016

Feb 3, 2016 7:00:03 AM / by Kazari Patra posted in eCommerce, eCommerce Trends & Insights

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It’s that time of the year when you take an account of the year gone by and make plans for the year ahead. That’s right. With already a month into the New Year, most of your business plans for 2016 might be ready keeping in mind what you were to able to accomplish in the past year. For some, 2016 may be just another year, but if you are in the eCommerce industry – things might get a little exciting this year. For you to make the most out of this year, we’ve listed down 5 important eCommerce trends to watch out for in 2016.

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Bounce rate: Is it costing you more than you think?

Jul 18, 2014 9:03:23 AM / by Harsha Bathija posted in eCommerce, Magento, Merchandising Operations, Product Conversion Rate Optimization

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Break through the jumble of web space and get your website noticed!

Bounce rate is a term that’s synonymous with e-commerce websites. It is used to calculate the number of customers who enter the site and leave without viewing other pages. If your website has a high bounce rate, chances are the posts are too much of a rant or the pop-up windows are too many. You need to create unique content and use professional quality pictures to get higher traffic. Here are some factors you need to look into to make your website stand-out from the clutter that’s already present.

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