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How Artificial Intelligence is Helping Optimize E-commerce Content

Sep 5, 2017 3:04:53 AM / by Jagruti Joshi posted in Content, E-commerce Content, eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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The use of AI in writing content

The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that require human reasoning and creative thinking. Thus, we find it difficult to envision machines writing compelling content. However, the reality is that machines are already writing content and they are getting good at it. A popular example of artificial intelligence for content creation is Quill, an NLG platform developed by Chicago based company Narrative Science. Using Quill, you can automatically generate anything from stock market reports to sports articles.

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