Blog

Feature Bullets in Product Content - See how they improve conversion rates

Jul 24, 2019 1:30:54 PM / by Pralhad Tipnis posted in eCommerce, Content, Athena, Catalog

0 Comments

Executive Summary

  • While descriptions help in SEO, consumers often skip products based on just title and images
  • Feature Bullets can provide an edge here - keep consumers hooked and lead them to read the full product content
  • Well-written bullets can become the hallmark of your product content and a USP of your website 
Read More

Athena Rule Engine - Iksula's Content QA Solution, now enterprise ready

Jun 28, 2019 6:24:38 PM / by Pralhad Tipnis posted in eCommerce, Content, Athena, Catalog

0 Comments

Executive Summary

  • Content Operations pose a host of challenges for large enterprises - multiple channels, teams, content systems
  • Ensuring content is accurate, correct in grammar, formatting and brand tone is a humongous challenge
  • What large enterprises need is not just a QA tool, but a platform - integrated with multiple systems, which can handle multiple teams and large volumes

 

Read More

Athena Rule Engine - The system you need to win the eCommerce Content Battle

Dec 7, 2017 3:43:16 PM / by Carlsen Martin posted in eCommerce, Content, Product Conversion Rate Optimization, Athena, Catalog

1 Comment

Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you got one up your sleeve, life in the digital space isn’t going to be a walk in the park. Lucky for you, we’ve got Athena Rule Engine — a versatile and adaptive software that you need in your war chest to be ahead of the competition.

Read More