Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you got one up your sleeve, life in the digital space isn’t going to be a walk in the park. Lucky for you, we’ve got Athena Rule Engine — a versatile and adaptive software that you need in your war chest to be ahead of the competition.
2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content.
User preferences and user trends in the eCommerce space are constantly changing. But one thing that all customers want is a great user experience while shopping online. One way to enhance the user experience is by providing as much content as possible about the product, new trends, tutorials, product demos, customer reviews, etc. to the customer. For eCommerce stores and marketplaces, content is king, as it can significantly impact the conversion rates.
Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses.
Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.
As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers.
(Note: This article is based on my talk on this subject at DrupalCon New Orleans as well as at various DrupalCamps)
In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.
If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you.
As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B!
Iksula is excited to sponsor Drupal Global Training Day at Mumbai and Indore office on 16th September 2017
The use of AI in writing content
The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that require human reasoning and creative thinking. Thus, we find it difficult to envision machines writing compelling content. However, the reality is that machines are already writing content and they are getting good at it. A popular example of artificial intelligence for content creation is Quill, an NLG platform developed by Chicago based company Narrative Science. Using Quill, you can automatically generate anything from stock market reports to sports articles.
A lot of CXOs in big corporations consider Drupal to be just another Content Management System. Which being true, is a very limited view into Drupal’s capabilities. Drupal is not just a CMS, it is a platform/Framework which can help companies build a lot of different types of applications and products and not just simple corporate websites. Below, I will list down 11 reasons why Drupal Content Management System can become the Go To platform for almost all needs of any enterprise.
Digital asset management (DAM) is an effective solution for enterprises (retailers, brands, etc.) to store, organize, find, retrieve and share digital files. Maintaining consistency across multiple channels is always an issue that Brands and retailers face. DAM is a simple and easy solution to this problem. DAMs are quick to deploy and easy-to-use. It provides a centralized digital library to peers, employees, clients, contractors and any other key stakeholders, a controlled access to digital assets — including images, photos, creative files, video, audio, presentations, documents and more. Marketplace users can download the content and Images manually by signing in or with API integrations. This will boost collaboration by providing teams with a central hub to review, manage and share assets.
An ecommerce solutions provider must be able to help retailers exceed their customers’ expectations by making every touch point with the brand personalized, easy, and relevant. Customers, today, are looking for more than just online product information and an option to place orders on a website or mobile application. They are looking for a platform that facilitates seamless and healthy engagement with their favorite brands, and expression of their opinions and suggestions. Such an open and flexible ecommerce platform is the need of the hour for increasing customer satisfaction and increasing business revenue. A basic ecommerce solutions company must be able to offer fulfilment methods like ‘buy online’ and ‘pick up in store,’ so that customers are happy and keep coming back to the brand.
Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products at physical stores, raise queries and complaints on mobile devices, etc. It wouldn’t be wrong to say that technology has changed the meaning of shopping and all that it involves. In such a cutthroat competitive environment, retailers need to provide a seamless and unified experience across all channels. This is what the retail world calls Unified Omnichannel Commerce. This business model entails synergizing the various channels—mobile applications, websites, and physical stores—in a way that all of them share real-time data that can be accessed by retailers and consumers anywhere, anytime. While any trending business solution offers unending opportunities for staying ahead of the curve, there are challenges that tag along. And, Unified Omnichannel Commerce is not an exception to this.
No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters.
Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of the customers agree that their favorite retail brand understands them. These numbers are an indication that companies still don’t have a clear understanding of how they can create a truly ‘Personalized Experience’ for their customers.
Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision.