We all know the adage - better safe than sorry. But in most of the cases, when operational challenges start driving the business, under compulsion we leave our site vulnerable - security down, performance overlooked and health ignored. It’s unfortunate, but we get in the reactive mode and work on incidences that show up, staying completely oblivious to those that leech the system from deep within. And trust us, it’s the latter that takes the most toll.
Is your e-commerce business as successful as you thought it would be? If not, there’s no need to worry. It is not because your product or service offering is not good enough, if that were the case, you would be out of business. The more likely scenario is that you are not using all the tools available to make you and your team more productive.
Today’s customers browsing e-commerce marketplaces demand consistent product information with the correct specifications. Incorrect information has far-reaching consequences, which we have highlighted in an earlier blog which you can read here. As a result, if you are conducting business online, you can no longer take a chance without a proper product catalog management system.
Converting a “shopper” to a “buyer” takes a little more than chopping off two letters. It calls for moving a mountain. The good part of the story is you at least know which mountain to move - the checkout process because that’s where the cart abandonment happens.
E-Commerce is a chaotic space. More than hundred thousand websites, billions of products pages, and trillions of visits make it a huge, dynamic, and complex system. With components as whimsical as human visitors, large as neo-tech driven network architecture, and minute as product information, the system is as deterministic as unpredictable. You can assess the end result but can’t predict how the components coordinate with each other.
Peak performance is a boon and bane for online retailers. It’s the time when the coveted traffic spike hits a site and brutally tests its performance leaving the CTOs lose their sleep over 404. What do you do during the peak performance hours? Read on to find out your best plan of action for that sweet 12 hours.
The answer to “Why maintain?” is not a shocker, but here’re the top four reasons that we think will push you to discuss maintenance of your Magento site in the next meeting, seriously:
Our previous blog on Why You Should Upgrade to Magento 2? talks about the benefits of upgrading your existing Magento 1 eCommerce platform to Magento 2 - the latest. Hope you liked that and got super excited to upgrade. But, wait. Although you are ready, you stumble on the next big question - How do I go about it?
With the release of Magento 2, companies that are running their eCommerce websites and applications on Magento 1 are at a crossroad where they need to decide to either continue on their current path of using Magento 1 or upgrading to Magento 2 for their eCommerce solution.
It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. Read on to know more about creating an effective content marketing sales funnel.
U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due to bad product pages. Furthermore, 40% shoppers refunded their purchases due to poor product content.
Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their Magento store.
Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you got one up your sleeve, life in the digital space isn’t going to be a walk in the park. Lucky for you, we’ve got Athena Rule Engine — a versatile and adaptive software that you need in your war chest to be ahead of the competition.
2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content.
User preferences and user trends in the eCommerce space are constantly changing. But one thing that all customers want is a great user experience while shopping online. One way to enhance the user experience is by providing as much content as possible about the product, new trends, tutorials, product demos, customer reviews, etc. to the customer. For eCommerce stores and marketplaces, content is king, as it can significantly impact the conversion rates.
Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.
As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers.
(Note: This article is based on my talk on this subject at DrupalCon New Orleans as well as at various DrupalCamps)
In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.