Enterprise commerce solutions are expensive and demand a lot of time and effort to adapt to the requirements and become an end-to-end solution for any enterprise. Hence, it is always difficult to come to a conclusion and select the right platform. You can only get the right solution through a systematic approach in your research and decision-making process. It’s worth the effort, as selecting the wrong platform can have a huge impact on your business.
Why Customer Experience?
Customer Experience (CX) is at the center of each company’s agenda while deciding on their future business models, products and services, or marketing and promotions. With customers at the center of decision making, businesses are focussing on cultivating customer trust. The cultivation aligns a business with the needs of the customers and sets it on a true-growth path.
With the release of Magento 2, companies that are running their eCommerce websites and applications on Magento 1 are at a crossroad where they need to decide to either continue on their current path of using Magento 1 or upgrading to Magento 2 for their eCommerce solution.
User preferences and user trends in the eCommerce space are constantly changing. But one thing that all customers want is a great user experience while shopping online. One way to enhance the user experience is by providing as much content as possible about the product, new trends, tutorials, product demos, customer reviews, etc. to the customer. For eCommerce stores and marketplaces, content is king, as it can significantly impact the conversion rates.
In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.
A lot of CXOs in big corporations consider Drupal to be just another Content Management System. Which being true, is a very limited view into Drupal’s capabilities. Drupal is not just a CMS, it is a platform/Framework which can help companies build a lot of different types of applications and products and not just simple corporate websites. Below, I will list down 11 reasons why Drupal Content Management System can become the Go To platform for almost all needs of any enterprise.