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Pralhad Tipnis


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Boost Your Team Productivity

Jun 8, 2018 2:38:50 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Operations, Merchandising Operations

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Is your e-commerce business as successful as you thought it would be? If not, there’s no need to worry. It is not because your product or service offering is not good enough, if that were the case, you would be out of business. The more likely scenario is that you are not using all the tools available to make you and your team more productive.

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How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

Mar 19, 2018 8:40:56 AM / by Pralhad Tipnis posted in eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization

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It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. Read on to know more about creating an effective content marketing sales funnel.

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5 Content Types to boost your eCommerce Sales

Feb 8, 2018 5:37:15 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Content Strategy, eCommerce Operations, eCommerce Sales, Merchandising Operations, Product Conversion Rate Optimization

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U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due to bad product pages. Furthermore, 40% shoppers refunded their purchases due to poor product content.

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7 Social Media Trends to watch out for in 2018

Dec 1, 2017 4:23:48 AM / by Pralhad Tipnis posted in eCommerce Trends & Insights, social media

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2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content.

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What You Need to Know about Responsive Website Design

Oct 31, 2017 9:02:45 AM / by Pralhad Tipnis posted in Drupal, Magento, Web Design, Website Design

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As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers.

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It’s Time for E-commerce Retailers to Socialize

Oct 5, 2017 7:26:39 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Trends & Insights, social media

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As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B!

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Make More Money by Leveraging Product Content

Aug 11, 2017 9:13:46 AM / by Pralhad Tipnis posted in Merchandising Operations, Product Conversion Rate Optimization

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Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision.

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