The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.
Today’s customers browsing e-commerce marketplaces demand consistent product information with the correct specifications. Incorrect information has far-reaching consequences, which we have highlighted in an earlier blog which you can read here. As a result, if you are conducting business online, you can no longer take a chance without a proper product catalog management system.
E-Commerce is a chaotic space. More than hundred thousand websites, billions of products pages, and trillions of visits make it a huge, dynamic, and complex system. With components as whimsical as human visitors, large as neo-tech driven network architecture, and minute as product information, the system is as deterministic as unpredictable. You can assess the end result but can’t predict how the components coordinate with each other.
Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.