Himanshu Singh

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Microservices in eCommerce - Why eCommerce sites need to shift to this architecture ASAP

Posted by Himanshu Singh on Apr 22, 2019 2:35:34 PM

Executive Summary

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Tags: Technology

How Technology can help create a seamless Customer Experience for Amusement and Theme Park Visitors

Posted by Himanshu Singh on Dec 28, 2018 1:46:06 PM

Amusement and theme parks are getting prepped for tomorrow. The consumer experience now isn't limited to the park - it starts from online searches and continues well after a visitor leaves the park. This makes the industry more competitive and pushes it to better leverage technology.

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Tags: "theme park technology", "amusement park technology"

Infographic: Evolution of E-Commerce Over the Years

Posted by Himanshu Singh on Sep 27, 2018 10:38:40 AM
Within years of its creation, the internet completely transformed the consumer buying journey and continues to do so rapidly. But it is not random - there are trends. Studying this journey can help us predict and prepare for future disruptions. 
 
This infographic shows us how eCommerce and offline retail has evolved since the beginning of the internet.
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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Infographic: Journey of Content

Posted by Himanshu Singh on Aug 16, 2018 5:53:39 PM

Content creation is usually not a standalone event, using a fixed set of inputs. It is a journey, where new data generated at different stages are incorporated in creating different content pieces. Through this infographic, we map the journey of content creation through the various stages of a product. We also observe the different types of data generated by retailers and users, which serve as inputs and insights.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

Evolution of eCommerce Data into Consumer Content

Posted by Himanshu Singh on Jul 31, 2018 5:41:42 PM

The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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Tags: eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

5 Features a Quality Check System for Product Catalogs Need to Have

Posted by Himanshu Singh on Jun 8, 2018 11:57:27 AM

Today’s customers browsing e-commerce marketplaces demand consistent product information with the correct specifications. Incorrect information has far-reaching consequences, which we have highlighted in an earlier blog which you can read here. As a result, if you are conducting business online, you can no longer take a chance without a proper product catalog management system.

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Tags: eCommerce, Merchandising Operations, Product Conversion Rate Optimization

Avoid the butterfly effect: 6 ways you can eliminate product information errors at source

Posted by Himanshu Singh on May 28, 2018 3:42:26 PM

E-Commerce is a chaotic space. More than hundred thousand websites, billions of products pages, and trillions of visits make it a huge, dynamic, and complex system. With components as whimsical as human visitors, large as neo-tech driven network architecture, and minute as product information, the system is as deterministic as unpredictable. You can assess the end result but can’t predict how the components coordinate with each other.

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Tags: eCommerce, eCommerce Trends & Insights, Product Conversion Rate Optimization

Innovations in the eCommerce Consumer Journey (Part 1) – The gritty origin story

Posted by Himanshu Singh on Nov 2, 2017 4:04:50 PM

Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.

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Tags: eCommerce, eCommerce Trends & Insights, ecommerce consumer

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