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Darshan Patodi


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Are you leaving 9% of your eCommerce revenue on the table?

Apr 25, 2019 12:15:55 PM / by Darshan Patodi posted in eCommerce, Finance, Consumer Brand, Accounting

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eCommerce is fueling consumer demand every year. Enterprises & brands have started to leverage this opportunity and are investing significant time & resources on it. Across most consumer brands, eCommerce marketing & sales teams are busy preparing for marketing campaigns - End of Season sales, Holidays and festivals (New year, Black Friday, Ramadan etc.). A lot of effort is put in planning - sale days, discounts percentages, inventory inwards, marketing spends. Everything gets sale focused. And given the extensive planning and aggressive pricing – top line sales numbers often shoot through the roof.

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