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14 Must-Do’s to Manage Your Site During Peak Performance

May 18, 2018 7:39:13 AM / by Abhishek Jain posted in eCommerce, Magento, Application Management

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Peak performance is a boon and bane for online retailers. It’s the time when the coveted traffic spike hits a site and brutally tests its performance leaving the CTOs lose their sleep over 404. What do you do during the peak performance hours? Read on to find out your best plan of action for that sweet 12 hours.

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10 Magento Maintenance Best Practices Every Site Should Follow

May 18, 2018 7:38:24 AM / by Abhishek Jain posted in eCommerce, Magento, Magento Maintenance

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The answer to “Why maintain?” is not a shocker, but here’re the top four reasons that we think will push you to discuss maintenance of your Magento site in the next meeting, seriously:

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4 Steps to Upgrade to Magento 2

May 10, 2018 6:38:56 AM / by Sandeep Shetane posted in eCommerce, Magento

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Our previous blog on Why You Should Upgrade to Magento 2? talks about the benefits of upgrading your existing Magento 1 eCommerce platform to Magento 2 - the latest. Hope you liked that and got super excited to upgrade. But, wait. Although you are ready, you stumble on the next big question - How do I go about it?

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Why Make the Move to Magento 2?

May 10, 2018 6:33:58 AM / by Rikin Shah posted in eCommerce, Magento

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With the release of Magento 2, companies that are running their eCommerce websites and applications on Magento 1 are at a crossroad where they need to decide to either continue on their current path of using Magento 1 or upgrading to Magento 2 for their eCommerce solution.

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How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

Mar 19, 2018 8:40:56 AM / by Pralhad Tipnis posted in eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization

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It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. Read on to know more about creating an effective content marketing sales funnel.

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5 Content Types to boost your eCommerce Sales

Feb 8, 2018 5:37:15 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Sales, eCommerce Operations, Merchandising Operations, eCommerce Content Strategy, Product Conversion Rate Optimization

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U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due to bad product pages. Furthermore, 40% shoppers refunded their purchases due to poor product content.

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Useful Magento Plugins for your Online Store

Feb 5, 2018 6:57:23 AM / by Somokanta Sharma posted in Magento, Magento plugins, Product Conversion Rate Optimization

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Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their Magento store.

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Get the Power of Athena Rule Engine to win the eCommerce Battle

Dec 7, 2017 5:13:16 AM / by Carlsen Martin posted in eCommerce, eCommerce Operations, Merchandising Operations, Product Conversion Rate Optimization

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Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you got one up your sleeve, life in the digital space isn’t going to be a walk in the park. Lucky for you, we’ve got Athena Rule Engine — a versatile and adaptive software that you need in your war chest to be ahead of the competition.

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7 Social Media Trends to watch out for in 2018

Dec 1, 2017 4:23:48 AM / by Pralhad Tipnis posted in eCommerce Trends & Insights, social media

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2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content.

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Why Drupal Commerce 2.x for Businesses?

Nov 22, 2017 1:31:51 AM / by Rikin Shah posted in Drupal

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User preferences and user trends in the eCommerce space are constantly changing. But one thing that all customers want is a great user experience while shopping online. One way to enhance the user experience is by providing as much content as possible about the product, new trends, tutorials, product demos, customer reviews, etc. to the customer. For eCommerce stores and marketplaces, content is king, as it can significantly impact the conversion rates.

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Why is captive website a critical part of a brand's eCommerce journey

Nov 21, 2017 4:51:10 AM / by Aditi Sharma posted in eCommerce, ecommerce journey, eCommerce Trends & Insights, eCommerce Operations, Magento, ecommerce consumer

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Building a brand strategy for your eCommerce store is a critical and powerful marketing, customer retention, and loyalty method. It should be used effectively by new as well as established eCommerce businesses.

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Innovations in the eCommerce Consumer Journey (Part 1) – The gritty origin story

Nov 2, 2017 6:34:50 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, ecommerce consumer

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Writer’s Note: The following is the first in a trilogy on the past, present, and future of eCommerce consumer journeys.

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What You Need to Know about Responsive Website Design

Oct 31, 2017 9:02:45 AM / by Pralhad Tipnis posted in Drupal, Web Design, Website Design, Magento

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As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers.

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Typed Drupal - A great combination of Drupal 8 and PHP7

Oct 25, 2017 5:08:55 AM / by Aditya Ghan posted in Drupal

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(Note: This article is based on my talk on this subject at DrupalCon New Orleans as well as at various DrupalCamps)

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Comparison between eCommerce Platforms for Enterprises

Oct 12, 2017 5:55:47 AM / by Rikin Shah posted in eCommerce, eCommerce platforms, Magento

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In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.

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Ever Wondered How to Create a Successful SEO Campaign? Here's How!

Oct 5, 2017 8:05:17 AM / by Carlsen Martin posted in Merchandising Operations, SEO, Product Conversion Rate Optimization

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If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you.

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It’s Time for E-commerce Retailers to Socialize

Oct 5, 2017 7:26:39 AM / by Pralhad Tipnis posted in eCommerce, eCommerce Trends & Insights, social media

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As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B!

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Drupal Global Training Day

Sep 7, 2017 4:59:50 AM / by Kazari Patra posted in Drupal

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Iksula is excited to sponsor Drupal Global Training Day at Mumbai and Indore office on 16th September 2017 

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How Artificial Intelligence is Helping Optimize E-commerce Content

Sep 5, 2017 3:04:53 AM / by Jagruti Joshi posted in eCommerce, eCommerce Trends & Insights, Content, Merchandising Operations, E-commerce Content, Product Conversion Rate Optimization

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The use of AI in writing content

The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that require human reasoning and creative thinking. Thus, we find it difficult to envision machines writing compelling content. However, the reality is that machines are already writing content and they are getting good at it. A popular example of artificial intelligence for content creation is Quill, an NLG platform developed by Chicago based company Narrative Science. Using Quill, you can automatically generate anything from stock market reports to sports articles.

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11 Reasons Why Drupal is Best for Enterprise

Aug 28, 2017 2:45:02 AM / by Rikin Shah posted in Drupal

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A lot of CXOs in big corporations consider Drupal to be just another Content Management System. Which being true, is a very limited view into Drupal’s capabilities. Drupal is not just a CMS, it is a platform/Framework which can help companies build a lot of different types of applications and products and not just simple corporate websites. Below, I will list down 11 reasons why Drupal Content Management System can become the Go To platform for almost all needs of any enterprise.

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