Blog

Feature Bullets in Product Content - See how they improve conversion rates

Jul 24, 2019 1:30:54 PM / by Pralhad Tipnis posted in eCommerce, Content, Athena, Catalog

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Executive Summary

  • While descriptions help in SEO, consumers often skip products based on just title and images
  • Feature Bullets can provide an edge here - keep consumers hooked and lead them to read the full product content
  • Well-written bullets can become the hallmark of your product content and a USP of your website 
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Athena Rule Engine - Iksula's Content QA Solution, now enterprise ready

Jun 28, 2019 6:24:38 PM / by Pralhad Tipnis posted in eCommerce, Content, Athena, Catalog

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Executive Summary

  • Content Operations pose a host of challenges for large enterprises - multiple channels, teams, content systems
  • Ensuring content is accurate, correct in grammar, formatting and brand tone is a humongous challenge
  • What large enterprises need is not just a QA tool, but a platform - integrated with multiple systems, which can handle multiple teams and large volumes

 

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Unlock your brand’s eCommerce potential with a Digital Asset Management (DAM) system

Jun 19, 2019 6:40:00 PM / by Shreya Monani

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Executive Summary:

  • eCommerce content for brands is now all about customization and personalization - Brand content is customized across channels, regions etc.
  • Catalogues, promotions, etc. are created, approved and published in real-time, all by different teams. Running this smoothly is a huge challenge
  • A Digital Asset Manager (DAM) with workflow modules customized to your needs can ensure that the whole process is structured, monitored and transparent
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3 smart ways to optimize your eCommerce Product Photography Costs

May 27, 2019 3:09:48 PM / by Pralhad Tipnis posted in eCommerce, Product Photography, Post-production, Imaging

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Executive Summary

  • Generating quality product images doesn't need expensive production values - it needs the right post-production support
  • Using a few simple tricks, you can minimize re-shoots and avoid repetitive shoots of similar/related products
  • An experience post-production team can handle the rest, and ring in major savings (especially at scale)

 

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Boost your eCommerce Content Operations with Robot Process Automation (RPA)

Apr 30, 2019 4:30:34 PM / by Pralhad Tipnis posted in eCommerce Operations, eCommerce Content Strategy, Automation

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As business aim to implement a seamless omni-channel experience, the scale and complexity of content operations has increased exponentially. More verticals, more customization by category and more customer touch-points leads to content teams facing a bigger challenge than they are used to. Productivity and Profitability takes a hit.

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Are you leaving 9% of your eCommerce revenue on the table?

Apr 25, 2019 12:15:55 PM / by Darshan Patodi posted in eCommerce, Finance, Consumer Brand, Accounting

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eCommerce is fueling consumer demand every year. Enterprises & brands have started to leverage this opportunity and are investing significant time & resources on it. Across most consumer brands, eCommerce marketing & sales teams are busy preparing for marketing campaigns - End of Season sales, Holidays and festivals (New year, Black Friday, Ramadan etc.). A lot of effort is put in planning - sale days, discounts percentages, inventory inwards, marketing spends. Everything gets sale focused. And given the extensive planning and aggressive pricing – top line sales numbers often shoot through the roof.

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Microservices in eCommerce - Why eCommerce sites need to shift to this architecture ASAP

Apr 22, 2019 2:35:34 PM / by Himanshu Singh posted in Technology

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Executive Summary

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How Technology can help create a seamless Customer Experience for Amusement and Theme Park Visitors

Dec 28, 2018 1:46:06 PM / by Himanshu Singh posted in "theme park technology", "amusement park technology"

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Amusement and theme parks are getting prepped for tomorrow. The consumer experience now isn't limited to the park - it starts from online searches and continues well after a visitor leaves the park. This makes the industry more competitive and pushes it to better leverage technology.

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Comparative Study of eCommerce Platforms - SAP CX, Salesforce, Magento, and ATG

Nov 20, 2018 6:11:44 PM / by Rikin Shah posted in SAP CX, hybris, SAP Customer Experience

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Enterprise commerce solutions are expensive and demand a lot of time and effort to adapt to the requirements and become an end-to-end solution for any enterprise. Hence, it is always difficult to come to a conclusion and select the right platform. You can only get the right solution through a systematic approach in your research and decision-making process. It’s worth the effort, as selecting the wrong platform can have a huge impact on your business.

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What SAP CX can do to transform your business

Oct 22, 2018 2:49:06 PM / by Rikin Shah posted in eCommerce, eCommerce Trends & Insights, SAP CX, hybris, SAP Customer Experience

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Why Customer Experience?   

Customer Experience (CX) is at the center of each company’s agenda while deciding on their future business models, products and services, or marketing and promotions. With customers at the center of decision making, businesses are focussing on cultivating customer trust. The cultivation aligns a business with the needs of the customers and sets it on a true-growth path.                                               

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Infographic: Evolution of E-Commerce Over the Years

Sep 27, 2018 10:38:40 AM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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Within years of its creation, the internet completely transformed the consumer buying journey and continues to do so rapidly. But it is not random - there are trends. Studying this journey can help us predict and prepare for future disruptions. 
 
This infographic shows us how eCommerce and offline retail has evolved since the beginning of the internet.
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Infographic: Journey of Content

Aug 16, 2018 5:53:39 PM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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Content creation is usually not a standalone event, using a fixed set of inputs. It is a journey, where new data generated at different stages are incorporated in creating different content pieces. Through this infographic, we map the journey of content creation through the various stages of a product. We also observe the different types of data generated by retailers and users, which serve as inputs and insights.

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Why Adobe Acquired Magento

Aug 8, 2018 12:25:44 PM / by DJ Basumatari posted in eCommerce, eCommerce Trends & Insights, Magento

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Reason's in the Past

Let’s travel some five years back when online shoppers started to become more demanding. They weren’t satisfied with the convenience alone - they wanted "experience". To serve them, the e-retailers introduced Omni channel using tools like Microsoft Dynamics 365 and IBM WebSphere.

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Evolution of eCommerce Data into Consumer Content

Jul 31, 2018 5:41:42 PM / by Himanshu Singh posted in eCommerce, eCommerce Trends & Insights, Merchandising Operations, Product Conversion Rate Optimization

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The terms data, information, and content are often used interchangeably, without understanding their respective meanings. Through this infographic, we try to explain the relationship between these data and content in an eCommerce context.

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The Ultimate Drupal Site Audit Checklist

Jul 25, 2018 6:01:15 PM / by Avinash Gianani posted in Drupal, eCommerce

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Your website needs to grow, securely. Therefore, even if it’s built on the born-secured Drupal stack, you have to keep one eye on its performance and the other on its stability. It implies you have to run a regular check on the three aspects - security, performance, and stability - to ensure your site is maintained properly. In brief you have to run a site audit regularly, without waiting for the signs of delay.

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12 Ways to Keep Your Drupal Site Optimized

Jul 19, 2018 10:56:03 AM / by Pratik Mehta posted in Drupal, eCommerce

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Drupal is a leading CMS that is being used to design various government, public and private websites. When it comes to business, many organizations prefer Drupal for its high scalability, security and performance. However, to maintain the standard of your Drupal site and offer your visitors a satisfying experience you have to optimize the performance of your site. Here is a list of to-dos to get you going:

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How to Make Your Magento Store GDPR Compliant

Jul 9, 2018 12:15:21 PM / by Abhishek Jain posted in eCommerce, Magento

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Conceived in 2012 and adopted in 2016, the General Data Protection Regulation (GDPR) is all about the protection of EU consumers’ data. Although most of the online sellers and retailers have updated their site to comply with the eight rights, the few who are still knee deep in pending development and documentation, are pushing the boundaries to get their acts together as the deadline to conform, 25 May 2018, has passed already.

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All You Need To Know About Drupal Site Maintenance

Jul 9, 2018 12:14:24 PM / by Mehul Shah posted in Drupal, eCommerce

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You want your apartment spic and span. After all you live there. Follow the same for your website. That’s where your business resides. In this article, we have gathered the best practices for maintaining your Drupal site so that it shines like a new penny, even after decades of operation. 

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9 Ways to Make Your Drupal Site GDPR Compliant

Jul 9, 2018 12:13:26 PM / by Abhishek Jain posted in Drupal, eCommerce

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Conceived in 2012 and adopted in 2016, the General Data Protection Regulation (GDPR) is all about the protection of EU consumers’ data. Although most of the online sellers and retailers have updated their site to comply with the eight rights, the few who are still knee deep in pending development and documentation, are pushing the boundaries to get their acts together as the deadline to conform, 25 May 2018, has passed already.

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16 Must-Dos to Optimize the Performance of Your Magento Site

Jun 28, 2018 4:56:14 PM / by Sandeep Shetane posted in eCommerce, Magento

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If your website takes more than 3 seconds to load, you lose 25% of your visitor. Depressing? Yes. Hopeless? No. With some effort towards optimization, you can not only get that 25 % back on to your site but make them stay, explore and even purchase.

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