Trend of Novel Coronavirus (COVID-19) cases across India

Posted by Yatendra Singh Ranawat on Mar 18, 2020 2:06:39 PM

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Tags: Trend of Novel Coronavirus, Coronavirus cases across India, Coronavirus, COVID-19, #coronaindia

Feature Bullets in Product Content - See how they improve conversion rates

Posted by Pralhad Tipnis on Jul 24, 2019 1:30:54 PM

Executive Summary

  • While descriptions help in SEO, consumers often skip products based on just title and images
  • Feature Bullets can provide an edge here - keep consumers hooked and lead them to read the full product content
  • Well-written bullets can become the hallmark of your product content and a USP of your website 
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Tags: eCommerce, Content, Athena, Catalog

Athena Rule Engine - Iksula's Content QA Solution, now enterprise ready

Posted by Pralhad Tipnis on Jun 28, 2019 6:24:38 PM

Executive Summary

  • Content Operations pose a host of challenges for large enterprises - multiple channels, teams, content systems
  • Ensuring content is accurate, correct in grammar, formatting and brand tone is a humongous challenge
  • What large enterprises need is not just a QA tool, but a platform - integrated with multiple systems, which can handle multiple teams and large volumes


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Tags: eCommerce, Content, Athena, Catalog

Unlock your brand’s eCommerce potential with a Digital Asset Management (DAM) system

Posted by Shreya Monani on Jun 19, 2019 6:40:00 PM

Executive Summary:

  • eCommerce content for brands is now all about customization and personalization - Brand content is customized across channels, regions etc.
  • Catalogues, promotions, etc. are created, approved and published in real-time, all by different teams. Running this smoothly is a huge challenge
  • A Digital Asset Manager (DAM) with workflow modules customized to your needs can ensure that the whole process is structured, monitored and transparent
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3 smart ways to optimize your eCommerce Product Photography Costs

Posted by Pralhad Tipnis on May 27, 2019 3:09:48 PM

Executive Summary

  • Generating quality product images doesn't need expensive production values - it needs the right post-production support
  • Using a few simple tricks, you can minimize re-shoots and avoid repetitive shoots of similar/related products
  • An experience post-production team can handle the rest, and ring in major savings (especially at scale)


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Tags: eCommerce, Product Photography, Post-production, Imaging

Boost your eCommerce Content Operations with Robot Process Automation (RPA)

Posted by Pralhad Tipnis on Apr 30, 2019 4:30:34 PM

As business aim to implement a seamless omni-channel experience, the scale and complexity of content operations has increased exponentially. More verticals, more customization by category and more customer touch-points leads to content teams facing a bigger challenge than they are used to. Productivity and Profitability takes a hit.

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Tags: eCommerce Operations, eCommerce Content Strategy, Automation

Are you leaving 9% of your eCommerce revenue on the table?

Posted by Darshan Patodi on Apr 25, 2019 12:15:55 PM

eCommerce is fueling consumer demand every year. Enterprises & brands have started to leverage this opportunity and are investing significant time & resources on it. Across most consumer brands, eCommerce marketing & sales teams are busy preparing for marketing campaigns - End of Season sales, Holidays and festivals (New year, Black Friday, Ramadan etc.). A lot of effort is put in planning - sale days, discounts percentages, inventory inwards, marketing spends. Everything gets sale focused. And given the extensive planning and aggressive pricing – top line sales numbers often shoot through the roof.

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Tags: eCommerce, Finance, Consumer Brand, Accounting

Microservices in eCommerce - Why eCommerce sites need to shift to this architecture ASAP

Posted by Himanshu Singh on Apr 22, 2019 2:35:34 PM

Executive Summary

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Tags: Technology

How Technology can help create a seamless Customer Experience for Amusement and Theme Park Visitors

Posted by Himanshu Singh on Dec 28, 2018 1:46:06 PM

Amusement and theme parks are getting prepped for tomorrow. The consumer experience now isn't limited to the park - it starts from online searches and continues well after a visitor leaves the park. This makes the industry more competitive and pushes it to better leverage technology.

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Tags: "theme park technology", "amusement park technology"

Comparative Study of eCommerce Platforms - SAP CX, Salesforce, Magento, and ATG

Posted by Rikin Shah on Nov 20, 2018 6:11:44 PM

Enterprise commerce solutions are expensive and demand a lot of time and effort to adapt to the requirements and become an end-to-end solution for any enterprise. Hence, it is always difficult to come to a conclusion and select the right platform. You can only get the right solution through a systematic approach in your research and decision-making process. It’s worth the effort, as selecting the wrong platform can have a huge impact on your business.

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Tags: SAP CX, hybris, SAP Customer Experience

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